We take care of the user experience in its entirety, in physical and digital contexts, through the participatory design of products and services capable of generating high-quality experiences.

The starting point for us is always listening to the people to whom a website, an App, an interface, content, but also a product or a physical in-store experience is dedicated. We engage end customers in usability tests that allow us to collect and analyze valuable information to identify not only the main usability barriers encountered by users but also ways to overcome them that best meet people’s real needs.

In fact, during testing, we combine wearable technologies that allow us to listen in depth to perceivers (such as eye-tracking, stress bracelet and EEG) to active involvement methodologies of the test taker such as the think-aloud, in which a moderator with expertise in psychology and anthropology accompanies the user in commenting aloud while browsing and performing precise tasks to gather important evidence on “how” to improve the experience in its entirety.

Once the experiences have been collected and analyzed, we put very different skills at the service of redesigning the final experience: together with people, we design for example, the best search experience through technical search engine optimization (SEO) activities, we welcome users within websites and applications designed to be accessible, usable and enjoyable, with content of real interest to the users who will use them, optimized to achieve business results through strategic online advertising activities and continuous monitoring (digital analytics).