{"id":6374,"date":"2023-03-17T14:30:11","date_gmt":"2023-03-17T13:30:11","guid":{"rendered":"https:\/\/argogra.com\/competenze\/customer-experience\/"},"modified":"2023-05-18T12:39:25","modified_gmt":"2023-05-18T10:39:25","slug":"customer-experience","status":"publish","type":"competenze","link":"https:\/\/argogra.com\/en\/competenze\/customer-experience\/","title":{"rendered":"Customer Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6374\" class=\"elementor elementor-6374 elementor-4238\" data-elementor-post-type=\"competenze\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3156c27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3156c27\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fb7990\" data-id=\"6fb7990\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d534f91 elementor-icon-list--layout-inline dm-breadcrumbs elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d534f91\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/argogra.com\/wp-content\/plugins\/elementor\/assets\/css\/widget-icon-list.min.css\">\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/argogra.com\/competenze\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><span class=\"home\">\/ Skills\/<\/span><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bf5e90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bf5e90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20ce062\" data-id=\"20ce062\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9aa20f8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9aa20f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 18-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We take care of the <strong>user experience in its entirety, in physical and digital contexts<\/strong>, through the participatory design of products and services capable of generating high-quality experiences.<\/p>\n<p>The starting point for us is always <strong>listening to the people<\/strong> to whom a website, an App, an interface, content, but also a product or a physical in-store experience is dedicated. We engage end customers in <strong>usability tests<\/strong> that allow us to collect and analyze valuable information to identify not only the main usability barriers encountered by users but also ways to overcome them that best meet people&#8217;s real needs.<\/p>\n<p><strong>In fact, during testing, we combine wearable technologies<\/strong> that allow us to listen in depth to perceivers (such as eye-tracking, stress bracelet and EEG) to active involvement methodologies of the test taker such as the <em>think-aloud, <\/em>in which a moderator with expertise in psychology and anthropology accompanies the user in commenting aloud while browsing and performing precise tasks to gather important evidence on <strong>&#8220;how&#8221; to improve the experience in its entirety<\/strong>.<\/p>\n<p>Once the experiences have been collected and analyzed, we put very different skills at the service of redesigning the final experience: <strong>together with people, we design<\/strong> for example, the best search experience through technical search engine optimization (SEO) activities, <strong>we welcome users<\/strong> within websites and applications designed to be accessible, usable and enjoyable, with content of real interest to the users who will use them, optimized to achieve business results through strategic online advertising activities and continuous monitoring (<strong>digital analytics<\/strong>).<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":6353,"template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[],"_links":{"self":[{"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/competenze\/6374"}],"collection":[{"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/competenze"}],"about":[{"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/types\/competenze"}],"version-history":[{"count":1,"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/competenze\/6374\/revisions"}],"predecessor-version":[{"id":6375,"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/competenze\/6374\/revisions\/6375"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/media\/6353"}],"wp:attachment":[{"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/media?parent=6374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/argogra.com\/en\/wp-json\/wp\/v2\/categories?post=6374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}